Developed and introduced M.U.D.’s new brand and brand strategy, guiding the creative direction for visuals and messaging. 

Produced a comprehensive set of brand guidelines to ensure consistent use across all channels.

Mentored a creative team, providing feedback, vision, and support to elevate design quality while fostering a collaborative, growth-oriented culture.

Developed marketing campaigns that aligned with business goals and audience insights, ensuring we hit the mark every time.

Collaborated with senior leadership and cross-functional teams to ensure visual storytelling aligned with strategic goals. 

Managed multiple design projects at once, delivering high-quality work on time and within budget.

Presented creative concepts to senior leaders and other stakeholders to gain their buy in to the creative direction.

Stayed current on design trends and new technologies, ensuring our visuals always felt fresh, competitive, and in line with the latest industry best practices.