Developed and rolled out M.U.D.’s new brand and brand strategy, guiding the creative direction for visuals and messaging. Produced a comprehensive set of brand guidelines to ensure consistent and effective brand representation across all marketing and communication.

Served as the brand gatekeeper and ambassador, making sure everything we put out, both internally and externally, stayed true to our brand’s excellence and consistency.

Led and motivated a small team of designers, encouraging best practices, creative thinking, and effective design processes.

Routinely presented design concepts to senior leadership, gaining approval and support for key projects.

Launched engaging brand campaigns that set M.U.D. apart, aligning perfectly with our goals for brand awareness and business growth.

Established and managed a streamlined brand review process, improving quality control and consistency in marketing materials.

Handled relationships with external vendors, agencies, and freelancers
and kept a close eye on the brand budget.